[arebop]

Advertisers don't always insist on seeing evidence of genuine ROI but online advertising is more measurable than most other forms of ads and when the ROI slips a lot of ads customers notice and act accordingly.

[candiddevmike]

Marketing is fascinating WRT to fraud because everyone benefits from it: the ad space provider, the ad marketplace, and the marketing team who needs to show performance.

[AnotherGoodName]

I personally think this line of thought is due to people just not accepting how profitable advertising is to the end business. We're taking a clear and massive increase in profits that dwarf advertising costs. People don't advertise on meta/Google because they are duped by bots or some conspiracy between ads marketplace and marketing teams to hide the fraud. They advertise because their bottom line goes up and it's clear and direct. I once worked for a company where the only reason we'd ever drop some amount of advertising was due to supply constraints. We sold too much at certain points! It really does work.

[lobochrome]

Except somebody needs to pay at the end.