“Europe” is not a thing I tell most people trying to expand. It’s just a bunch of countries. Yes, some things are unified but it really doesn’t matter. It’s fragmented, extra work, and it’s bullshit compared to just building for a unified market like US or China. Tall poppy syndrome is also very real in Europe. It’s a dream killer and is deeply ingrained in many societies here. You can work hard all you want but these are the true frictions for risking capital and time.
seydor|1 year ago