[jmduke]

Responding to my own post: this comment (https://news.ycombinator.com/item?id=40214695) I think is a very compelling answer. I love the design language of the splash page, but I think the copy could be improved by a little less "here is why performance insights are useful" (which I think most people are kind of already on board with) and more "here is why our performance insights are _particularly_ more useful than the competition".