[over_bridge]

A profitable company that lacks DEI is still a success

A company that loses money but has plenty of DEI is a failure.

DEI is not the factor that determines success or failure.

It is a tool that you can use but it makes no sense as a goal or target in itself. If your customer base has some attributes that aren't reflected in the staff, maybe hiring some will help you relate. The idea that your company must match the 'diversity' of the general public (in one country) is all backward.

[AdrianB1]

> If your customer base has some attributes that aren't reflected in the staff, maybe hiring some will help you relate.

How does it work? If you hire them in customer research or marketing teams, yes, it brings value in understanding the customer. If you just hire them across all departments, like IT or facilities management, what do you get?