[throwaway4233]

> Additionally, members of the program receive priority placement and “richer brand expression” in chat conversations, and their content benefits from more prominent link treatments. Finally, through PPP, OpenAI also offers licensed financial terms to publishers.

> A recent model from The Atlantic found that if a search engine like Google were to integrate AI into search, it would answer a user’s query 75% of the time without requiring a clickthrough to its website.

If the user searching for the information finds what they want in ChatGPT's response (now that they have direct access to the publisher data), why would they visit the publisher website ? I expect the quality of responses to degrade to the point where GPT behaves more like a search engine than a transformer, so that the publishers also get the clicks they want.

[hwbunny]

Average user will NOT CLICK on those links. Anyone who ever had a news site and did some research how people interact with the content knows this. You show the source, but only a tiny amount of users click on those links.

[chankstein38]

I think this is true. Even now with Google's summaries at the top of the page, people usually just take what that says as fact and move on.