top | item 40314020

(no title)

hestefisk | 1 year ago

I’m struggling a bit to see why this ad is controversial.

discuss

order

kccqzy|1 year ago

They are destroying everything analog used by humans for fun and creativity, including a piano, a trumpet, paint, an arcade machine, synthesizers, and toys. In return we have one soulless bland iPad. If you have any object remotely similar to the ones depicted as destroyed, you will feel anger and pain at the sight of destruction.

jprete|1 year ago

Crushing the tools of art and fun into a tiny technological device is maybe a little tone-deaf in the context of AI trying to crush all scrapeable human creation into a model that would fit on that same iPad.

SV_BubbleTime|1 year ago

People who want to be “outraged” do it partly for the shared performance of it.

ThrowawayTestr|1 year ago

Because the average mental age of consumers has been decreasing rapidly

Grazester|1 year ago

It's the times we live in. People have just become overly sensitive it seems. Apple needs to apologize or risk a cancel culture backlash.

nonrandomstring|1 year ago

> People have just become overly sensitive it seems.

I hear this said a lot, but know of no psychological evidence that people have actually become more "sensitive" (by which I mean neurotic, defensive etc).

What's happened is that people became better informed, educated, and communicative. They're more comfortable with expressing. And that's mainly down to technology which facilitated cultural change.

It is natural for that to turn inward. This is the evolution of critique. It took many years from Gutenberg to Vanity Fair. Literary criticism only emerged once the medium itself was mature.

The same thing is happening in technology as Lewis Mumford predicted. Technological critique. has come of age with AI.

Anybody so unsophisticated as to ignore that, like Apple, is doomed.

No one gives a shit how "thin" or "powerful" your gadget is. They care what it means to them and their values. Apple, of all organisations, should be mindful of that.

diputsmonro|1 year ago

Would you prefer a world wherein people aren't allowed to speak their mind instead?

Stop being so sensitive about people "being sensitive" and engage in the discussion instead of dismissing it.

All this complaining about "cancel culture" is just complaining that other people are using their freedom of speech in a way that you don't like. This is what freedom is speech means - disagreement. Stop whining about people disagreeing with you. Either address the arguments they're making to further the conversation, or deal with it.

switch007|1 year ago

Apple has absolutely no issue capitalising on “woke” in their tv shows. Like, really going all in.

amatecha|1 year ago

No one's like crying out here or jumping off a bridge. People are just kinda ticked, or disappointed. There's no "cancel culture" happening here. Why such a reactionary interpretation of the ad's poor reception? o_O