[tonylemesmer]

I take tecleandor's comment to mean "metaphorically" compressing rather than actually doing it.

[tecleandor]

Yep, I was meaning compression="making it tiny and fitting them inside an iPad" not as in "compression force until it explodes".

[Hamuko]

But they are metaphorically compressing them. If you put a grand piano under a hydraulic press, it doesn't turn into an iPad at the end like it does in the ad.

[carstenhag]

Compressing in software terms means it doesn't get destroyed. Just compacted. You can uncompress it and it gets restored, maybe with a small loss. In the ad, the furniture etc was completely destroyed.

[iainmerrick]

If you're being serious, I guess that shows how this could have passed review without anyone going "hang on, is this ad really saying what we want it to be saying...?"