[bitlevel]

I found it super ironic how they blathered on about all of the recycling going on in their products, then blatently show all those items being destroyed when they could clearly be recycled.

I do think that the 'rendered' idea was the best - almost thinking differently, or something...:S

[gizmo]

It's an animation of items being destroyed. It's very fake and Apple used an exaggerated cartoon style animation so it couldn't get mistaken for reality.

It's like getting mad at road runner for dropping a piano on Wile E Coyote.

[skywhopper]

It's not about the actual instruments that probably weren't actually destroyed to make the ad. No one is mad about that. The visual of instruments being pointlessly destroyed can be viscerally upsetting. Just because you have no emotional attachment to such objects doesn't mean other people do not.

[hu3]

I think real instruments were destroyed. Am I wrong?