[pilsetnieks]

To reduce the issue, "Let's burn books! It's ok because you can just buy them on the Apple Books Store for the iPad"

[racl101]

That would've be hilarious as parody of this commercial if the hydraulic press shot out flames too and burnt some books. Make that message even more ambiguous lol.

[sneak]

Burning books certainly doesn’t have the connotation it used to, given that the idea of a book is now mostly divorced from the physical implementation.

You could burn every physical copy of most recent books and no data would be lost; I assume most authors write with a word processor.

[Draiken]

Given all the DRM and other shenanigans implemented on ebooks, I'm not sure that's true anymore.

[wiseowise]

Yeah, right, until they start rewriting classics, because they don’t fit in today's agenda.