[xyzwave]

Maybe the average technologist, but for anyone who understands Apple's culture and history, your claim is not just inaccurate, but opposite of the truth.

Steve Jobs addressed this exact point during a 2011 keynote [0]:

> It is in Apple’s DNA that technology alone is not enough—it’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.

0. https://www.youtube.com/watch?v=KlI1MR-qNt8

[malcolmgreaves]

That company is long gone now.

[darkhorse222]

The AirPods show a thoughtful commitment to the human experience. The Vision Pro also demonstrates a focus on the human and social experience.

Where they have lost their vision is in the iPhone and Mac lines which are simply so profitable that there is no reason to mess with a good thing.

[wiseowise]

As if Apple then is the same as Apple now.