[because_789]

Interestingly, basketballs are designed to be as standardized and replaceable as possible (so there’s no question about whether they affected the game.) Whereas musicians do not think of instruments that way. Nor photographers and their cameras, etc. The reaction might be specific to artists. They’re represented on HN, but not as much as non-artists, I bet.

[basil-rash]

Musicians might not think of their personal instruments in that way, but surely any musician will acknowledge that there exist cheaply made imitations of their instruments that can be treated as more or less disposable. I can get a trumpet on ebay for $60 shipped to my door, and I expect to be able to do whatever I damn please with it, screw what anyone else says.

[haswell]

As a musician, the availability of cheap instruments doesn’t reduce the impact of the symbolism in this ad from my perspective.

It’s not just a question of monetary value or quality, and is more about the implications of the imagery and the resulting questions it raises about the goals of a multi trillion dollar company.

You’re welcome to do whatever you want with your $60 trumpet, and that’s not going to bother me. I see that as orthogonal to the issues with a company of Apple’s size and reach symbolically destroying an entire room full of creative objects while selling to people who are deeply invested in those objects in their own lives.

[dheera]

Musicians become emotionally attached to instruments that have been with them for a long time. To musicians, instruments feel like they have souls and personalities of their own.

You can do whatever you want with your trumpet but it's not something I'd want to watch.

It has nothing to do with the money.

[zeteo]

Did the ad suggest to you that the iPad was a replacement for cheap, low quality physical objects? That would not be very good copy for Apple. On the contrary, all the instruments etc. seemed rather nice to me. The piano alone was probably worth thousands of dollars.

[kenjackson]

Basketball may be designed like that, but trust me -- hoopers care about their basketballs. There are arguments all the time about the Wilson Evolution vs Baden Elite vs the Spalding TF-1000 vs Wilson EVO. And at AAU games the home team gets to pick the ball -- this is the only advantage they have (since there are no real home arenas) and I've definitely seen teams not be able to shoot because they practice with Evolutions (which are heavier on average) but they play the game with Evos.

Even in college the home team gets to pick the ball (except in situations like tournament play), and players definitely complain about balls (e.g., the Nike balls are horrible).

My point -- almost everyone who cares deeply about an endeavor has strong opinions and ties to their tools (I suspect just as many, if not more, kids sleep with their basketball as they do their musical instrument of choice). My bigger point -- unless Apple came to my house and took the ball out of my bag, I don't really mind that they used a ball which they probably just bought from Amazon.

[zeteo]

Yes, a closer analogy would be "look, this guy had a basketball signed by Michael Jordan and Kobe Bryant in 1996, and now it's being blown to smithereens and replaced by a 3D model on his iPad".

[chiefalchemist]

True but another article I read mentioned Hollywood types being "upset". In what way did the advert hurt them?

Might someone somewhere been rubbed the wrong way? Perhaps. With 8B+ ppl on the planet, anything is possible. But I agree with the post you commented on. That is, the "outrage" felt manufactured. It's been a slow tech news week and perhaps the media was bored and needed some web traffic?

Note: I recently read Kara Swisher's "Burn Book". In a way, entertaining. But when you realize that she - openly and shamelessly subjective to a fault - considers herself a journalist you quickly realize what a cluster fuck that profession has become. Editorial is not journalism. Op-ed is op-ed. We outside The Media shouldn't have to explain the difference to those on the inside.