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NSMutableSet | 1 year ago

Because they still make money off ad impressions.

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MuffinFlavored|1 year ago

Then why don't they give it all away for free with that logic?...

nrb|1 year ago

Because the goal is sustainable subscription revenue. This feature is for subscribers to promote NYT content, typically among people you know and discuss the articles with, which is probably a great channel for them gaining new subscribers.

richk449|1 year ago

Look up “price discrimination”.