[bhavikchavda]

The best way will be to ask users.

Your product will be appealing because your users are trying to pay and others are paying already.

For missed checkouts, you can open a popup asking why they are canceling.

Keeping it a one-click option selected will increase the odds of user answers. With options like Either they think pricing is high or missing a feature etc.

[langtang1996]

Thanks bro, it's really hard to figure out why they exit the checkout page, since Stripe does not support collect reason for why exit the checkout page (only collect reason for why cancel the subscription).

[codegeek]

Do it manually if you have their email. Email them asking what made them abandon the purchase.