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jetz | 13 years ago

Jason great post thanks. AFAIK, they didn't do most of what you say. Maybe because of uber-popularity of Apple. What is your take on Apple in Japan?

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jason_tko|13 years ago

Apple is kind of a special case for a few reasons. There are definitely parallels though.

Apple shot to popularity in America first before Japan, leading the way for Japanese consumers.

Insanely great customer service is definitely a big part of Apple's way of doing business, considering the genius bar strategy.

They also have a large team on the ground here. Steve Jobs identified Japan as a huge opportunity, and flew here to hire the Japan CEO himself years and years ago.