[dontupvoteme]

Could they have made it look less like Midler vs Ford?

"Midler was asked to sing a famous song of hers for the commercial and refused. Subsequently, the company hired a voice-impersonator of Midler and carried on with using the song for the commercial, since it had been approved by the copyright-holder. Midler's image and likeness were not used in the commercial but many claimed the voice used sounded impeccably like Midler's."

As a casual mostly observer of AI, even I was aware of this precedent

[OkGoDoIt]

What was the result of that? Did Ford or Midler end up winning?

[bradchris]

Midler won, it’s a cornerstone case in protecting image/likeness.

In tech we’re used to IP law. In entertainment, there is unsurprisingly a whole area of case law on image and likeness.

Tech will need to understand this—and the areas of domain specific case law in many, many other fields—if AI is really to be adopted by the entire world.