top | item 40448308

(no title)

floatinglotus | 1 year ago

The number of companies that wish they were a SW company rather than a HW company is very long, and despite all their efforts once they get to a certain size the die is cast.

discuss

order

ethbr1|1 year ago

This. Going to GTC and seeing Jensen present demos at the keynote they were coding the night before was... interesting.

Either you're the type of company that does that, or you aren't.

latchkey|1 year ago

If you look at all the open "AI" job rec's at AMD right now, they want to be a SW company too.

Jlagreen|1 year ago

Yes, but will they pay as well?

Getting good AI talent now is very costly. HW engineers are cheaper.

Nvidia has more SW than HW engineers for a reason and the transformation for that started slowly almost 2 decades ago and accelerated 2012 with AlexNet, the first public showcase of a NN running on GPUs. Jensen saw what that meant and transformed the company from that moment focusing on DeepLearning.

Nvidia isn't waiting for a market to develop but prefers to create markets by tackling hard and complex problems. It seems that Nvidia got lucky with AI but it was a long lasting preparation for Jensen.