[schmidt_fifty]

I hope someone will one day talk about me the way corporate america talks about its logos.

[sanderjd]

Yeah when I read things like this, I always sit in awed wonder for a moment, trying to figure out where these people are totally full of crap, or whether they really think about things this way, and are just very different than me.

[sanderjd]

Too late to edit, but I meant to say *whether they are totally full of crap, ...

[ErigmolCt]

Brand identity is a big thing