[gremlinunderway]

Hate to burst your bubble, but even the super tight-laced "serious" journalism, especially in tech, all works the same way too. Going super hardcore on "professionalism" makes it easier to sell objectivity whereas in the background you are also clearly picking and choosing to decide to take money from vendors.

It's just one aesthetic over another. The corporate-style is made to win over those naive to think their slick editing and wordsmithing means that they're objective about their reporting ("so professional! Real journalists!"). The snarky/edgy style is made to win over those naive enough to think that because they're "rebels" then they must be objective unlike those corporate stuck-up types.

It's Windows vs Mac for journalism, thats all.

[alephnerd]

> Hate to burst your bubble, but even the super tight-laced "serious" journalism, especially in tech, all works the same

You ain't bursting my bubble. I've wined and dined DarkReading, SDxCentral, etc.

At least they aren't being mean while selling access.

This is why I said read practioners personal blogs and stuff, not these kinds of corporate journals.