This was the big one for me too. The juxtaposed healthy versus unhealthy lungs resemble an uncooked chicken versus a roast chicken which was left in the oven for 30 minutes more than necessary.
The antismoking PSA that made the strongest impression on me, by far, was the one that showed a grandfather encouraging a baby to take a step. Eventually, the baby starts walking, and rushes over to the grandfather.
And through the grandfather, who fades to translucency.
It wasn't just me; that PSA made enough of a splash that it was called out on Friends.
I've tried to find that PSA in the past, but with no success. Once I asked a friend if they could find it, and the response was "Oh, I know exactly the one you're talking about. I won't help you look for it. I hate that commercial and I don't want to see it again."
I note that the second comment is "This commercial was what made my father stop smoking." It's interesting to think about the balance between disturbing the smoking audience so strongly that they stop, and disturbing the non-smoking audience so strongly that they complain about being exposed to your traumatic imagery and imperil your funding.
Shrezzing|1 year ago
https://www.scotsman.com/webimg/legacy_elm_28724349.jpg?crop...
thaumasiotes|1 year ago
And through the grandfather, who fades to translucency.
It wasn't just me; that PSA made enough of a splash that it was called out on Friends.
I've tried to find that PSA in the past, but with no success. Once I asked a friend if they could find it, and the response was "Oh, I know exactly the one you're talking about. I won't help you look for it. I hate that commercial and I don't want to see it again."
Looks like it's made it onto youtube by now in glorious 240p: https://www.youtube.com/watch?v=O6pb6XxrbmE
I note that the second comment is "This commercial was what made my father stop smoking." It's interesting to think about the balance between disturbing the smoking audience so strongly that they stop, and disturbing the non-smoking audience so strongly that they complain about being exposed to your traumatic imagery and imperil your funding.