Show HN: I built a tool to A/B test promotions to maximize conversions

[xylosoftware]

Hey HN,

I've just begun my solopreneur journey. I've been a "serial starter" - often starting projects and never seeing them through, and I have finally finished my first project! Maybe this sentiment resonants with some of you, let me know in the comments below

I built this tool as a simple no-risk method for turning more visitors into customers by A/B testing your sale promotions and automatically displaying the promotion with the highest conversion rate.

Did you know that increasing your conversion rate by just half a percent can have a dramatic impact on your sales without needing to increase your traffic?

Consider the following example for a $20 product on your website: To earn $1M in sales with a 2.5% conversion rate you would need: 2M visitors. To earn $1M in sales with a 3.0% conversion rate you would need: 1.66M visitors. What do you think is an easier way to get to $1M in sales: Attracting ~ 400K new visitors? Or raising your conversion rate by 0.5%?

I hope some of you find this product useful, I would love your feedback!

- Xylo

[hunterbrooks]

Nice, I imagine you're using your own product? I got "LAUNCH SALE $100 OFF"

1. How do you provide consistent banners to an individual? or a device? 2. Are you aware of anyone doing this for Saas products?

[xylosoftware]

yes i am, and i save the banner id to the user's browser so when they refresh they don't see a different banner. No I don't know of any other offerings - but I am competing with website builders like squarespace and shopify that offer the banners for free, although not a/b tested

[pseudo_meta]

Depending on the perspective, you could also argue that it's a 20% increase of the conversion rate, not 0.5%.

[musicale]

Dark patterns are great for maximizing conversions.

That's why we live in dark pattern hell.