[lasereyes136]

Starbucks has grown to the point where it can't grow more, at least in the USA. So it has to raise prices to continue to "grow" revenue. I stopped going to Starbucks on a regular basis because the coffee is just fine so I prefer to go to local coffee shops where there is a chance the coffee will be good or excellent.

That said, I will still go to Starbucks while traveling because the stores are everywhere, and I will get a consistent quality drink. So I am not anti-Starbucks but increased prices without an increase in drink quality limits my desire to go there.