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JacobHenner | 1 year ago

Oracle had an ad business?

discuss

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tanelpoder|1 year ago

Reminds me of the IBM Cloud slogan: "We have a cloud?!"

I think it was @quinnypig who coined it...

Gigachad|1 year ago

Oracle cloud has the most generous free tier ever. I've got a 24GB ram VPS on it that I have run a minecraft server on for the last year. Never paid a dollar for it.

refulgentis|1 year ago

@quinnypig's tone[1] wears on me a bit. I don't mean that in judgement, we all suffer from followers disease[2]. I just don't like the effort of having to parse through the tone of everything to figure out what's actually going on.

For instance, here, the original B2B tech company, still turning over billions upon billions, wouldn't provide the base unit of B2B tech?

Really?

Interrobang of surprise at that?

I don't think so. You'd have to be very young and made 0 effort into ex. checking IBM's business metrics over the course of your lifetime.

[1] my current standard for this is "how long would you feel people were talking about your efforts accurately, if they talked the same way you do?" -- standards are leaky and hard to word.

[2] The Algorithm has multiple tentacles, you end optimizing for your most engaging behavior

sidewndr46|1 year ago

I figured the IBM slogan would be something like "We have a product people actually want to buy?"

mtillman|1 year ago

They bought a ton of adtech companies (primarily data providers) in the 2010ish range. As one of my former colleagues said, "the lawyers at Oracle considered cookies to be on-prem software" which says a lot about Oracle's view of advertising. If you're really successful, you either become a media company, a bank, or a consulting firm. Oracle is firmly #3 while companies like Apple figured out how to become a media company and a bank. Though it's a little early to claim "figure out" I suppose.

chucke1992|1 year ago

How Oracle is able to survive these days? I guess the moat of Oracle DB?

Matsta|1 year ago

We use Oracle's Grapeshot (they acquired them in 2018) which is a solid platform for audience targeting and brand safety for ads.

The product is still working since the news broke this week, and my assumption is they are going to try and sell it on as it's still a solid product and performs wells and brings us nice ROAS (Return on Ad Spend)

johannes1234321|1 year ago

Isn't it core of ad tech, that average public doesn't know who got their data?

tcmart14|1 year ago

Not gonna lie, I honestly have the same reaction.