[Matsta]

It is pretty sad to hear - we've had solid results with Oracle's Grapeshot (segment audiences and brand safety for programatic advertising).

We were meant to meet them in person next week but got cancelled at the last minute.

I've heard all products will run normally, and everyone still has a job. However, they don't know what will happen in the near future. I assume Oracle is trying to flip off all parts of the business; if not, they'll shut them down.

[shostack]

What sort of measurement setup and process are you running to compare these and properly control your experiments?

[Matsta]

It's pretty simple: ROAS (Return on Ad Spend). All our campaigns are performance-based. If one segment provider/SSP does well, it automatically scales spending. Likewise, if the performance drops.

[secondcoming]

Really, I’ve heard their audience segments were garbage

[Matsta]

Fair enough. We run about 10 different providers and automatically scale spend on who works best. Grapeshot is usually up in the top 5 for us.

[soared]

They were just a dumb pipe for most of their segments, but the bluekai branded segments were better than the completely unverified nonsense you might accidentally buy if you weren’t careful. Addthis was always garbage, dlx is good, etc. just a process of vetting vendors which the hotline used to be able to help with.