[powerbroker]

Having spent a big part of my career writing technical papers, I found myself exhausted by lengthy prologues concerning the problem space, and then referencing a bunch of 'objects' that were largely tangential to the 'punch line' the author alludes to.

Now that I spend every other week making a pitch for a start up, I can just start off with: "We are stopping hurricanes. And you can join us."

It is so much more fun this way. And, OK, getting to talk it out, lets me add a lot more pizazz than the dry technical writing. One thing is certain, people are not caught napping.