[rdslw]

In this article using it is very MISLEADING, exactly as Closi writes above.

Exercise: compare net profit of Visa/Master card to net profit of those "highly profitable" saas marvels.

Exercise two: compare gross profits of them.

Result: whole paragraph turns not being true while not aligned with the article opinion and showing actually opposite :-D

p.s. I do agree with the overall article :)