[4death4]

It’s not a captive market. It’s a market where the buyer has a need and if they don’t have that need met, then the buyer will suffer. That’s FOMO, and that’s when sales happen. If the buyer can sit on their laurels without any negative repercussions, then they’re not going to pull the trigger until their situation changes.

[antifa]

Being one of the last restaurants to close for the night isn't a FOMO sales strategy.

[4death4]

Being the one best suited to meet your customers needs is a sales strategy. That might include staying open late if you can convince people they’re going to regret not tasting your food after a night out of drinking.