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MilaM | 1 year ago

I'm pretty confident, that Apple has the same goal. We are not there yet, but how else will they satisfy shareholders with ever-growing profits?

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nerdjon|1 year ago

I highly doubt it, Apple has not charged for Mac for 10 years.

They have the profits from hardware and the upgrade cycle as new versions drop old hardware. I imagine if anything we will see a program like the iPhone upgrade program come to Mac. That would better fit their existing workflow anyways.

bluescrn|1 year ago

Apple is almost a subscription service. You just pay in huge installments once every 2-5 years, by replacing the entire device when the battery degrades or performance is starting to feel underwhelming.

rafram|1 year ago

There’s just no way very many people would pay for a Mac upgrade program. The iPhone one works by having you pay the monthly installment price for the phone forever. That’s usually in the $30-40/month range, which many people can stomach in exchange for guaranteed new phones every year. But Mac installment prices are $200+ a month. There just isn’t a market for a laptop subscription that costs as much as car insurance.

pjmlp|1 year ago

They charge up front with their margins.

mschuster91|1 year ago

As long as Apple charges > 1k $ for a 2TB SSD, a 5x markup on competition, they'll be fine.

Apple is a hardware company first, then an App Store rent seeker, and a software company third.

[1] https://www.apple.com/ca/shop/mac/accessories/storage

xattt|1 year ago

> how else will they satisfy shareholders with ever-growing profits?

Typing as a service, with characters billed by the keystroke.

A mixture of Wheel of Fortune and Scrabble rules apply. Vowels are free, but rare consonants or letter combinations carry a premium.

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