[aquaticsunset]

It's complicated. The amount of industry knowledge needed is huge - not something someone with good software expertise can just leave on the fly.

It's also been, traditionally, a crazy business with dozens and dozens of vendors that a dealership can choose from. CDK and Reynolds might have pretty big market share, but a lot of that is because they integrate with zillions of tiny vendors.

Lastly, I just don't think there's been enough money in it to try. The industry as a whole is lucrative but you're not gonna get rich trying to dominate a single aspect of it. COVID represented a permanent shift in how software was viewed in the industry. Dealerships have to spend more on higher quality software, because they simply can't afford to stay in business without it.

The closest company I can think of that's trying to disrupt this is Tekion.