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silverpepsi | 1 year ago
Strategy at the high end is to price correctly but astronomically so almost no one can afford them, then offer seasonal sales to sell the less popular colorways or styles off to the aspirational upper poor.
Nike/Adidas is like the polar opposite, intentionally underprice so demand is frantic and there is a lot of action for middle men, then over the years try to steal back as much of the middle men profit as possible
All very interesting imo
oblio|1 year ago
I guess different colors? I've always wondered, what do people with 50+ pairs of shoes do? Surely most of them just gather dust.
> price correctly but astronomically
Based on materials or cost of labor, I doubt it's correct pricing. It's all artificial scarcity due to branding, I'm fairly sure.
zeroonetwothree|1 year ago
michael_vo|1 year ago