Unfortunately not in this case. It's a kind of political issue right now with the current provincial government, and it's looking a lot like greed got in the way since it is in a prime location.
Justifying the adjacent "Science Center" subway station, increasing real estate value of the science museum land. If the land was going to be auctioned to the highest bidder, a tech company consortium could have bid for the opportunity to protect this science student feeder of US/Canada university and industry tech talent.
Instead of Ontario Science Center, why not Apple/Bell/Google/Rogers/Samsung/Shopify or even Toronto Science Center, if that would forestall destruction of a priceless historical landmark? Same principle for the Living Computer Museum, why not Amazon/Microsoft/Valve Living Computer Museum?
Because companies are there to make money, especially those owned mostly by nameless shareholders and run by committee.
And this "brand building" that you describe here has basically zero return on investment.
Of course some company - proablably a private one (not public), could invest into it, but if you want to burn money on something your CEO likes or the owners like, you can use other ideas like paying millions to put your logo on soccer tshirts for hundreds of millions. Or hosting a forum ;)
On a side note, I worked in a company that paid a lot of money for golf sponsorships and couldnt figure out why this "marketing" does not work in countries where nobody plays golf. I think they still havent figured out that there are countries outside of USA.
walterbell|1 year ago
Justifying the adjacent "Science Center" subway station, increasing real estate value of the science museum land. If the land was going to be auctioned to the highest bidder, a tech company consortium could have bid for the opportunity to protect this science student feeder of US/Canada university and industry tech talent.
Instead of Ontario Science Center, why not Apple/Bell/Google/Rogers/Samsung/Shopify or even Toronto Science Center, if that would forestall destruction of a priceless historical landmark? Same principle for the Living Computer Museum, why not Amazon/Microsoft/Valve Living Computer Museum?
rvba|1 year ago
And this "brand building" that you describe here has basically zero return on investment.
Of course some company - proablably a private one (not public), could invest into it, but if you want to burn money on something your CEO likes or the owners like, you can use other ideas like paying millions to put your logo on soccer tshirts for hundreds of millions. Or hosting a forum ;)
On a side note, I worked in a company that paid a lot of money for golf sponsorships and couldnt figure out why this "marketing" does not work in countries where nobody plays golf. I think they still havent figured out that there are countries outside of USA.