[NoFunPedant]

As a former journalist and current PR professional, I'll say this is a brilliant way to destroy your clients' credibility in one fell swoop. If I were a journalist and I received an AI-generated pitch, I would immediately disregard the source. If a PR agency successfully fooled me into thinking a quote was from a human, and I found out later that the quote was AI-generated, I could never trust any statements from that PR agency or any of its clients again.

A journalist should not, under any circumstances, use an AI-generated "quote" in a news story. It's not an actual quote from an actual source, because no human being actually said it. It's just a jumble of words that doesn't actually express anyone's opinion or judgment. An AI-generated statement has no authority, because it doesn't represent anyone's expertise and no one is staking their reputation on the accuracy of the statement. And if you're a PR client, letting an LLM speak for you strikes me as reckless. If you're talking to the media, it should be to establish your own expertise and knowledge, not a chatbot's.

I may be applying too high a standard here. Looking at the "Clients Results" section, these quotes are getting placed in low-level filler articles that are mostly marketing, and no one expects these to be hard-hitting journalism. Heck, all these articles could be entirely AI-generated. But these kinds of marketing filler articles have very low credibility, so I'm very skeptical of the PR value of being quoted in them.