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jknutson | 1 year ago

Perhaps it could be misaligned incentives? The primary variable YT optimizes for is time spent on the platform. Being able to instantly find and skip ahead to the part you wanted means you didn’t spend the extra time that you would’ve otherwise.

Granted, I can’t see this specific feature really moving the needle one way or the other. But, internally, they might apply some sort of lens to their decision making that asks “does this increase or decrease time spent and eyeballs monetized?”, and if that is the case then there is a real argument to be made that this feature would not meet the standard for a “good feature”, based off that criteria.

Probably more likely that their entire UI is just so deeply fine tuned and A-B tested that any individual change to it has a lot of friction, lest they push an update that decreases watch time by 0.1%.

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archivereader|1 year ago

would you consider that a dark pattern?