[agalunar]

The title of the submission should be changed to “Type in Wall·E”, “Typesetting in Wall·E”, or “Typography in Wall·E”; the word “typeset” is a verb or past participle, not a noun.

[nuancebydefault]

In fact what they meant is 'typeface' , a fancy word for what's often (wrongly) referred to as 'font'.

[ascorbic]

I don't think so. The article refers to lots of typefaces (and more). "Typography" is probably the best choice.