They do have a "Privacy Preserving Ad Measurement" setting that's enabled by default. Just like Firefox, you can opt out of it, but it is opt-out - so same deal as with Firefox. Apple may be a lot better than others, but they're still doing tracking.
lilyball|1 year ago
This is not tracking for Apple ads, this is the exact sort of thing that Firefox is experimenting with now, of providing a carrot to advertisers in the form of a means of measuring ad effectiveness without violating user privacy.