[mti]

Elligator is only tangentially relevant to the hashing problem. If "doesn't have a problematic structure" is understood in a weak sense, then this was already solved by Shallue and van de Woestijne almost a decade prior to the Elligator paper. And if it is understood in the stronger sense of indifferentiability, then Elligator by itself doesn't actually fit the bill, and you need something like the Brier et al. approach or SwiftEC.

The steganography stuff is the only actually novel contribution of the Elligator paper.

[less_less]

Perhaps it's a bit more than tangentially relevant? Yes, SW[U] predates it for hashing, and Brier et al builds indifferentiability on that. But Elligator2 is simpler and faster, and also works with Brier et al, though it only supports even-order curves. As a result, Elligator2 is specified in RFC 9380 along with SW[U], and has fairly broad implementation.

Also yes, SwiftEC is faster than Elligator2 + Brier et al, at least if Jacobi symbols are fast with your parameters/hardware. But you can do something very similar to SwiftEC with Elligator2. This is simpler than SwiftEC and probably still faster, and was published earlier (https://eprint.iacr.org/2020/1513).