[noiseinvacuum]

Creating content with AI will surely be helpful for social media to some extent but I think it's not that important in larger scheme of things, there's already a vast sea of content being created by humans and differentiation is already in recommending the right content to right people at right time.

More important is the products that Meta will be able to make if the industry standardizes on Llama. They would have the front seat in not just with access the latest unreleased models but also settings the direction of progress and next gen LLM optimizes for. If you're Twitter or Snap or TikTok or compete with Meta on the product then good luck in trying to keep up.