[litek]

This is terrific link bait. They've probably checked their stats and figured the exposure is well worth the few missed sales they might encounter.

[mkmcdonald]

The "development time" metric is superfluous nonsense perpetrated by lazy, loud-mouthed developers.

Here's a baseless graph that John Resig of jQuery fame included years ago in a speaking session: http://i.imgur.com/1OOcg.png.

Developers are inundated with "ugh; IE sux" propaganda, but the complaints are rarely quantified beyond "my site breaks in IE".

[jacobr]

So it's blogspam from LifeHacker linking to Kogan's linkbait...

[lukevdp]

yep - this sort of PR is nothing new for Kogan either

[planetguy]

Yeah, it's a way to flatter the rest of your customer base, who now get to feel superior for using a different browser. "Hey everybody, I use Chrome, aren't I wonderful?"

Further suggestions to let us elite middle-class types feel superior to others:

1. Extra 25% surcharge for anyone who shows up at your cafe wearing Crocs

2. Anyone driving up to your hotel in a Pontiac Aztek has to pay a fifty-dollar uglification fee

3. If a fat person shows up at your store, employ a security guard to stand around going "Ha ha! Fatty fat fat fat" until they leave.

[phoboslab]

Bad analogies.

It would be reasonable to charge extra for anyone who enters a shop with a beautiful wooden floor wearing spikes on their shoes. Spikes induce extra maintenance costs - so does IE7.

[hammock]

Another (and more realistic) analogy would be a retailer adding a surcharge to your total when paying by credit card.

[ktizo]

I guess the major economic difference is all those suggestions would lose you money, whereas this will probably help their sales while slightly cutting their costs.

[Devilboy]

4. All sarcastic comments get -5 starting karma