[cjmb]

Respectfully, there’s a 1,000 word section in the middle about the fundamentally zero-sum nature of media and the competition for consumer eyeballs that I wrote to explain why the stunning success and growth of the mobile internet and walled garden apps is in fact a source of existential competition for Google and their open web.

Google’s share of consumer eyeballs, both direct on their own web properties & indirect via ads displayed on Web 2.0 sites, is smaller now than it was in 2012.

Of course, Google DID innovate. They spawned the modern AI industry. They just totally missed the boat on commercializing it, like many other ossifying monopolies before them.