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cheatercheater | 13 years ago
I think they may become successful for the time being, although they have some issues with UX and technology they need to work out first.
What they do is they display a short ad video and have the user answer a comprehension question. Apparently it's not as hackable, although I'm not sure how that will work if they become popular: Producing a video is fairly difficult, so you can only have so many videos running, and I can entirely see a cracking group able to simply watch every possible video and crack it. Recognizing videos from a finite set of possibilities is a solved problem. However, as long as they're not huuuuge, they're better than reCaptcha. I think currently everything that is popular will be cracked sooner or later, so the only hope is in people having new ideas. This becomes less of an art now and more of an unending race. So for the time being, Captcha Ad seem to be OK. The ads they place are acceptable, and they pay loads more than the typical ad box, which is good. They're only doing germany right now, but they have plans entering the english-speaking market.
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