[jaustin]

I'm positing a model where a third party does the influencing, not the company delivering the LLM/service. What's to say that it's an ad if the Wikipedia page for a product itself says that the product "establishes new standards for quality, technological leadership and operating excellence". (and no problem if the edit gets reverted, as long as it said that just at the moment company X crawled Wikipedia for the latest training round).

So more like SEO firms "helping you" move your rank on Google, than Google selling ads.

I'd imagine "undetectable to the LLM training orgs" might just be service with a higher fee.

[cruffle_duffle]

How will these third party “LLM Optimization” (LLMO) services prove to their clients that their work has a meaningful impact on the results returned by things like ChatGPT?

With SEO, it’s pretty easy to see the results of your effort. You either show up on top for the right keywords or you don’t. With LLM’s there is no way to easily demonstrate impact, at least I’d think.