[13of40]

I think the answer is that much like an ad for a car or a mattress, the cold call isn't meant to take someone from zero to full interest, it's to find that one person in a hundred who's already thinking about it and just needs an opportunity presented to them.

How many random people would you need to ask before you found someone who was pondering joining a gym this very morning and would love some more info about it?

[tsimionescu]

You're probably right, but I don't get this attitude at all. I could have a burning desire to do X and no time, if you called me out of the blue offering X, I'd still say no thank you, sorry. It's entirely in my DNA that cold calls are never good. Wonder why other people haven't developed this.

[scrapcode]

Same here. It's simple math for me, really - even if your pitch is compelling and well-targeted to me somehow, it is highly unlikely that your offer and commission overhead are going to be better than something I can seek out myself.