[teknologist]

To show them that their battery life could go from 2.5 hours to 8 or more, perhaps. That was the Mac experience that customers weren't asking for yet "wowed" them when it came.

[antifa]

> customers weren't asking for

they definitely were asking for longer battery life and cooling systems less noisy than a fighter jet, but the supply side of the market was a desert filled with minefields and duds until the M1.

[aleph_minus_one]

> To show them that their battery life could go from 2.5 hours to 8 or more, perhaps.

x86 already was on its way towards such a goal.

[threeseed]

Years later.

And it took the threat of the PC industry moving to ARM to light a fire under Intel.

[teknologist]

x86 is an overcomplicated behemoth never intended for low power computing. It’s lipstick on a pig for mobile x86 at this point