[aquamar2]

TikTok is focusing on longer videos these days via allowing the video length to be longer, because short videos are a money sink. Meta realized this already as well, as Mark mentioned that they're losing 1B a year on short form videos.

[patrickdward]

Why are short form videos a money sink but not long form? The cost are the same and you can have higher ad loads with short form

[spacebacon]

Engagement. Ads in short videos are more likely to be skipped or navigated away from compared to an ad in a longer video when the user is engaged and more likely to stay engaged with that content through the ad.

[heraldgeezer]

Ok. Does not change the facts.

Are things like this on TikTokSloppatoppa?

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