[sskates]

Wow- a lot of similarity to what's important with analytics today! Depth of analytics and speed of queries were their key competitive differentiators. Those are still ones we hammer at Amplitude. Also individual visitor history drill-down (we call it user timelines) is one of the most used features in Amplitude today.

I have a huge amount of respect for the Urchin team. They had to figure out everything for the first time on their own with nothing to go off of while going after a much smaller and earlier market.