[sytelus]

YouTube is absolutely the business that is resting on laurels, just like Google Maps and Gmail. Sometime I wonder if these products have any real active development teams at all besides ads. YouTube massively screwed with users by forcing poorly executed botched migration to YouTube Music. Even outsiders can see that this was entirely internal Google politics which powerful people like Wojcicki should have been able to avoid but she didn't. It just makes me wonder if these billionaire leaders of Google products really care anymore about anything. There is visibly an utter lack of hunger at the top and these people clearly should have been spending more time with family leaving these products with more hungry minds. YouTube recommendations are crap and it's still amazing that in 2024 just clicking one video will fill up most of recommendations with same thing. It never got around to incentivize creators to produce concise content and to this day creators keep producing massive 30 min diatribe that could have been done in 3 mins. TikTok took full advantage of this but YouTube CEO just kept napping at the wheel. Ultimately, the original product mostly just kept going but the measure of success is not about retaining audience but what it could have been if there was an ambitious visionary leader at the helm.

[tsimionescu]

> It never got around to incentivize creators to produce concise content and to this day creators keep producing massive 30 min diatribe that could have been done in 3 mins.

Why on Earth would you want shorter videos? The best thing about YouTube is that it's one of the only places you can find quality medium-to-long-form content.

[Blot2882]

Maybe not what the commenter was saying, but there is a difference between great multi-hour essays and pointless rants stretching out their length to meet a minimum ad requirement. I like watching a lot of multi hour videos, but you can tell the difference between one with substance and one repeating the same thing over and over so they can "clock out."

That's all due to changes by YouTube to reward length and frequency, which of course makes sense for maximizing their ad revenue. But the result is creators are incentivized to pump out 20-minute fluff videos, not well edited/written videos.

People on here complain about SEO sites being filled with meaningless garbage. That's what YouTube is starting to be. The difference is their search bar still works whereas Google's will only give you the garbage. Though I still get "such and such breaks down their career" even though I've never clicked on that.

[sytelus]

Why on earth you want 10X longer video with same information content as the shorter video?

[SoftTalker]

YouTube videos were originally limited to 5 or 10 minutes I think. And probably 480p or so. You have to remember when it started, video on mobile didn't exist and there was absolutely no bandwidth for it. So people watching YouTube were watching it on their PC, probably with a 1024x768 CRT screen, and that's assuming they had something faster than dial-up internet.