[russfrank]

I don't think this is actually created by the company that owns the brand, Zwilling J.A. Henckels. I think someone managed to get this domain and generated this page (rather quickly, it looks like) to try and make money via Amazon affiliate links. Interesting new strategy.

[echelon]

I saw this trending on Reddit and it looked interesting, but you're right - this isn't the brand at all.

I wish I could take the post down, as I didn't know that at the time I posted it.

Dang, can you remove this?

[russfrank]

A mod might remove it if enough people flag it. I think it's still interesting as an example of a new type of fraud, though. The site's been up since January of this year and Amazon and the actual owner of this brand don't seem to care. It's also the third result on Google for me for "Staub Cookware".

[YeGoblynQueenne]

What? No! Don't take it down. This is interesting. Just change the title from "Cookware company" to "Fake cookware company" or something of the sort.

Thanks for posting!

[stevenae]

Very much seems to be the case

[YeGoblynQueenne]

Yeah, probably right "thestaub.com" when there's e.g. https://www.zwilling.com/uk/staub/ or https://www.zwilling.com/us/staub/cast-iron/

Also, their "check price" links point to Amazon whereas the official pages let you add to cart directly:

https://www.zwilling.com/us/staub-cast-iron---braisers%2F-sa...

Interestingly, there seems to be another site for us customers that claims to be "official" and yet points to an Amazon store for prices:

https://www.usastaub.com/

And that one doesn't seem auto-generated.