[psawaya]

I’m also looking for a good resource on survey design. If you remember the book, please let us know! :)

[kqr]

I know the Deming books are written to a large extent from the perspective of surveys, but they are mainly technical.

I have also read Robinson's Designing Quality Survey Questions which I remember as good, but perhaps not as deep as I had hoped. I don't think that's the one I'm thinking of, unfortunately.

It's highly possible I'm confabulating a book from a variety of sources also...