[shufflerofrocks]

I agree. That is quite painful and is obviously motivated to force people towards premium, which I highly disagree with. I think such actions should be regulated though I don't know if that can legally happen.

>I feel bad for content creators, but I let my favorite ones know about it.

Same. Sometimes I try to support my fav ones with a nominal patreon subscription whenever I discontinue my premium.

[hnburnsy]

I dont think they want us to transition to Premium, they like that on smarttv platforms they can sell unskippable ads that are similar to cable/broadcast TV

[mrkramer]

YouTube wants you to transition to Premium because it is more profitable for them; they earn less with selling ads on the CPM and the CPC basis than they get from Premium. And they are pretty intrusive about it e.g. when you watch videos and you exit the YouTube app and shortly after that come back, pop-up says: "Wish videos kept playing when you closed the app?", "Get background play with YouTube Premium". Also when comments are disabled by content creators on music videos, they sort of hijack comments section and say: "Listen on YouTube Music", "Timed lyrics, sleep timer and more". Plus on top of that, they also got pretty aggressive with blocking ad-blockers....so definitely they want you to purchase and transition to YouTube Premium.