[chevyray]

A combination of word of mouth and itch.io's search system. I have a decent amount of social media followers, many who have used my fonts in the past, so the initial flood of wishlisters put it on the front page for a bit.

After that wave, they get used in various projects here and there, and those projects eventually release or post screenshots. Because it's indie, lots of people also attribute the fonts directly when they post screenshots of their games, posters, videos, and stream overlays where they use them. I am very supportive of people using them, and repost their work, and so it's very casually symbiotic.

They're not lucrative on the scale that you might expect from a company or a popular vector font, but as supplementary income for a solo developer what they bring in helps put food on my table and also helps indie games get made which I think is great.