[msnkarthik]

That sounds like a powerful setup! Being able to track individual visitor journeys and compare conversion rates across different channels must provide some great insights. How do you typically act on the data you gather? For example, do you find yourself making specific UX adjustments or marketing decisions based on what you see in those visitor journeys and segment comparisons?

[XCSme]

I do both on-site adjustments and also changes to my marketing tactics.

Sometimes I run A/B tests, on specific hypothesis, depending on where people drop off. What I test the most, is the overall message of the product (changing the messaging also changes the target audience).